I’m Jeff Carlson, Broker/Owner of  RE/MAX Experience  and  RE/MAX Lakes Realty , and Team Leader of the  Carlson Group at RE/MAX Experience . Real estate is more than a career for me, it’s my passion and my platform for building community across Sioux City, Dakota Dunes, LeMars, Okoboji, and all of Siouxland. Every client I work with becomes part of that community, and I take pride in delivering an experience that’s energetic, fun, and results-driven.

Over the years, I’ve humbly been honored with some incredible recognition in the industry, including being named a  Top 100 RE/MAX Agent in the U.S. (#66 in 2022) , the  #2 agent in the Iowa/Nebraska Region in 2022 , a  Platinum Club Award winner (2022–2024) , 2025 RealTrends top real estate teams in Iowa and Sioux City, and part of the  RE/MAX President’s Circle  for leading one of the fastest-growing brokerages in the nation. While those accolades mean a lot and are a direct reflection of the amazing clients we work with daily, what truly drives me is helping people achieve their dreams Whether it’s buying a home, selling an investment, or finding that perfect lakeshore getaway in Okoboji.

Beyond real estate, I’m deeply invested in the Siouxland community. I’m a co-owner of the  City Centre in downtown Sioux City , I stay active at  Sunnybrook Community Church , and I love giving back through coaching youth basketball and supporting local causes. When I’m not working, you’ll probably find me cheering on a game, firing up the grill with friends, or enjoying a day of boating in Okoboji. Real estate is what I do but people, family, faith, and community are why I do it.

I'm Rachel Carlson, a residential real estate expert with 10+ years of experience as well as a Pricing Strategy Advisor (PSA) Designation. I work together with my husband, Jeff, as the Carlson Group. We love everything Siouxland and have a passion for promoting our wonderful city! We also enjoy the Iowa Great Lakes, aka, Okoboji, and are proud to provide real estate services from Sioux City to the Lakes region - "Siouxland's Gateway to Okoboji." 

 

Apart from real estate, we love dining at the unique restaurants around the city, enjoying the outdoors, and spending time with our friends and family, especially our 3 adorable kiddos (not that we're biased or anything ;) 

 

If you have any real estate needs, questions, or just want to grab a coffee and chat, please reach out! We love meeting new people and having great discussions!